We are so happy you took the time to read the ADAN story!

We're a family-run business based in Pakistan, where my parents are the ones who unearth hidden gems from the local cottage & handicrafts industry. The vibe of the brand is brainstormed and developed by my wife while I make sure to take care of the rest—making sure you get to see these gems discoverable worldwide. We focus on artisans from different parts of Pakistan but especially from Kashmir. Our mission is to introduce to the world centuries-old crafts from the subcontinent carried from generation to generation while at the same time getting these artisans their due credit for incredible work they do. It's still a long way to go for our family business but we will eventually get there!

Once again, thank you so much for visiting our family run store; we hope you enjoy our carefully curated collections of products within our lifestyle store. Happy Shopping :)